Sweet Reefs

Phoenix-based startup focusing on artfully-designed reef and aquarium products.

After many months of prototyping, In early 2014, I started Sweet Reefs LLC. Sweet reefs first product line consists of 3 different sized frag racks. These racks are made with an industry first outer lip. This lip combined with the unique hexagon hole pattern allows the rack to secure for many different kinds of plug and disc mounted corals. The branding and packing for Sweet Reefs was developed to look natural and organic mimicking the feeling of bees and their hives. In early 2014, I founded Sweet Reefs LLC. After months of prototyping, my first product line consists of 3 different sized frag racks, a product used to propagate coral. These racks are made with an industry first outer lip. This feature, combined with the unique hexagon hole pattern allows the rack to secure for many different kinds of plug and disc mounted corals. The branding and packaging for Sweet Reefs was developed to look natural and organic. To connect the product design to the brand, the product mimics the design of beehives.

Categories

  • Concept
  • Printing
  • Photography