View Master mailer for the College of Technology and Innovation(CTI) admits.
One of the biggest hurdles facing students deciding upon a college is the ability to see oneself at the schools you are considering. Because one of our challenges was to increase the number of students who enroll at CTI, we designed a piece aimed specifically at helping students envision their future at ASU.
We designed a classic viewmaster that included slides about “how to make your ideas happen” at CTI. This item was sent to students who had been accepted at CTI, but who had not yet enrolled. The goal of this design was for the end user to receive an unexpected, well-designed, and friendly item that communicated our non-traditional culture.